SALES and MARKETING PROFESSIONALS
10 STRATEGIES for Sales and Marketing Professionals to
*REDUCE SALES & MARKETING COSTS
*GROW PROFITS
with the Hug
Your Kids Today (HYKT) Program
Note: “Book” can also be a PDF version or MP3 audio
recording.
1. SPONSOR MICHELLE TO SPEAK AND/OR PROVIDE BOOKS FOR CUSTOMERS OR POTENTIAL CUSTOMERS
Sponsor Michelle Nichols, founder of the Hug Your Kids Today movement, to speak at professional conferences and events. She will happily personalize and autograph the books.
For example, a for-profit university hired Michelle Nichols to speak to the large Board of the local Economic Development organization.
NOTE: You may also want to provide customized copies of the book, with your logo on the front and a letter from your president as a page in the book.
2. SPONSOR MICHELLE TO SPEAK AND/OR PROVIDE BOOKS FOR YOUR SALES TEAM
Sponsor Michelle Nichols, founder of the Hug Your Kids Today movement, to show the working parents on your sales team some strategies and principals to help them have more success with less stress. She will happily personalize and autograph the books.
NOTE: You may also want to provide customized copies of the book, with your logo on the front and a letter from your president as a page in the book
3. SPONSOR MICHELLE TO SPEAK AND/OR PROVIDE BOOKS FOR A CHARITABLE AUDIENCE TO BRAND YOUR COMPANY MORE "FAMILY FRIENDLY" OR "COMMUNITY-CARING"
Sponsor Michelle Nichols, founder of the Hug Your Kids Today movement, to speak at charitable conferences and events. She will happily personalize and autograph the books.
For example, a bank bought hundreds of copies of the book and donated them to the local Boys and Girls Club to give to families who were members and prospective members.
NOTE: You may also want to provide customized copies of the book, with your logo on the front and a letter from your president as a page in the book.
4. USE AS A PREMIUM OR LEAVE-BEHIND
Offer the book as an incentive to clients in return for listening to your presentation or as a leave-behind gift after a sales call.
5. OFFER AS A FREE GIFT WITH PURCHASE OR OTHER ACTION
Provide the book as free gift if they buy your products/services or spend a threshold amount.
Present the book as free gift if they respond to a request. For example, to provide or confirm their email address or complete an application.
6. CUSTOMIZED (SERIES OF) BOOKLETS
License some of the content of the book for a booklet or a series of booklets.
7. CUSTOMIZED NEWSLETTER CONTENT
License some of the content of the book or articles for your newsletter or e-newsletter.
8. CUSTOMIZED “TIP OF THE DAY” – on-air (radio or TV) or in print
License a stream of tips, sponsored by your company or organization.
9. SPONSOR NATIONAL HUG YOUR KIDS DAY
Be a sponsor for National Hug Your Kids Day - July 20, 2009 - with cash, products or services.
10. GIFT FOR HOLIDAY / ANNIVERSARY / SPECIAL DAY
Give books to every working parent or every manager with working parent employees.
SALES and MARKETING BENEFITS
|
STRONGER branding and positioning community-caring image prospecting for new accounts urgency to buy / closing renewals new account sales top-of-mind |
MORE productivity employee engagement wellness quality safety key employee attraction and retention morale and corporate spirit family-friendly workplace |
LESS workplace stress medical expenses EAP costs training expenses absenteeism |
LET’S GET CREATIVE!
Contact Michelle Nichols and let’s
talk about how you can use the Hug Your Kids Today program to benefit
your ENTIRE company!